The fashion system involves all the factors involved in the entire process of fashion change. Some elements are intrinsic to fashion, which requires variation for the sake of novelty. Others are external. Unique trendsetters and music influences fashion. So does changes in lin lifestyle changes lifestyle - such as the lockdown.
Thus, fashion is a relatively complex social phenomenon, but we will uncomplicate it and go through how the lockdown affected the industry long term.
From mannequins to digital influencers
With the lockdown, brands were forced into the digital space. Fashion retailers engage with immersive technology to provide their customers with something that resembles the physical store experience or maintain an excellent customer experience.
After almost a year of pandemic, customers’ priorities have changed, no different than expected, but simply much faster.
Wardrobe-related: athleisure & casual looks, already strong trends, were reinforced during the lockdown. Shoppers don’t want to dress without the comfort they experienced at home to go outside - loungewear becomes socially acceptable.
Consumer behavior-related pushes for immediatism and personalization.
The immediacy demanded by today’s consumers is causing many companies to decide to complete their commercial network with smaller physical stores. With which they manage to bring the products closer to the consumer.
The lockdown encouraged fashion retailers to rethink how they can offer a better in-store and online experience. And with most interactions becoming digital, there is an opportunity for fashion retailers to retain data on purchasing patterns in specific locations and/or individual behaviors, all used to boost customer experience.
Sustainable and responsible fashion
Another noticeable trend is sustainability. Millennials and Gen Z are conscious compared to previous generations, and brands respond by incorporating sustainable practices. Consumers are also choosing sustainable fashion over others.
Since Millennials are the group that retains the bulk of buyer power, they are demanding change to attain sustainability. As a result, there is a noticeable rise in emerging fashion & beauty brands that are sustainable. More companies are betting on exploring new materials going towards sustainable options.
Second-hand shops and recycled fashion have never been so popular.
It’s a wrap
The fashion industry thrives by being diverse and flexible, precisely like Zliide. So don’t be shy and book a meeting with us if you are interested in a chat to see how you can boost your local fashion apparel to satisfy customer demand.