The covid pandemic has impacted the world as we knew it. It created an environment shaped by the “new normal.” This event has accelerated digital development and also shifted consumer behavior.
The fashion industry has been under extreme pressure for the last year: closed stores, discounts, and competition on e-commerce that we have never seen before. As a result, the industry was so uncertain that big names such as Zara closed 3.785 stores worldwide.
All this paints a clear picture that to stay competitive in the market, you must adapt. The next revolution in fashion is coming, and the ones who adapt will be the winners of tomorrow.
The new tomorrow
What we see in the “new tomorrow” is primarily the product itself, especially when it comes to sustainability. All things in the industry are on track to get in line within the years to come. But the second part is the important one. And it concerns the consumer pattern and consumer expectations besides customers of the product.
Consumers are increasingly looking for convenience in all aspects of their life. But, honestly, how convenient is it to have a whole catalog of movies and series in demand, a Uber by your door, or fresh food just a doorbell away?
Most of this convenience for the fashion industry is happening online. With more consumers taking advantage of online shopping and all fashion retailers follow. This scenario increases the classical online battle of driving traffic online and seeing the business with the deepest pockets win.
But what if I said that there are other ways to provide the convenience and speed that the customers are looking for? What if physical stores aren't game over but instead have the opportunity to provide something that online cant? And retailers can consolidate on a democratized platform?
What if your store could deliver at the same cost as a big platform but with an even faster delivery?
Enable stores to provide the best experience for customers yesterday
Why do we see adaptation so crucial? Simple. First is how consumers choose to receive goods can influence their buying behavior, and customer loyalty may not last long in the face of increased convenience. Second, the purchasing power is shifting to the millennials - the digital-born ones that really despise waiting.
We saw an opportunity for your store, and we believe it's amazing
We believe you can get sneakers delivered in 3 hours across major cities in a few years. We believe that waiting in line is so inconvenient. We believe stores should be data-driven.
With that said, not to sound that cocky but we develop Zliide to supply that demand. We understand that it's possible to compete in a democratic platform that offers customers the game-changer convenience customers are looking for - in-store or online. The key here is adapting to your customers need to maintain a competitive edge,
It’s a wrap
We believe that those investing in the infrastructure will win. The future of fashion will focus more on the customer, providing them convenience and an innovative experience.
The fashion industry, like others, will continue to evolve. However, we believe that the future aims to be more sustainable, efficient, and customer-focused - just like Zliide.