The m-commerce trend

M-commerce (mobile commerce) is a commercial transaction that takes place strictly in the virtual environment.

E-commerce
M-commerce (mobile commerce) is a commercial transaction that takes place strictly in the virtual environment.

The world has been organically walking towards a more digital world for the past few years in what some referred to as a “technological revolution.” It's clear that technology is altering the nature of competition, and, with the covid-19 pandemic, this process was accelerated.

You might have noticed that there has been substantial development in technology recently. Computers, software, Software as a Service, and social media have been evolving in a rapid and quite complex manner far from what has invested not so long ago.

How does that relate to m-commerce?

This process of increasing technology and the lockdown had consequences such as the development of m-commerce or mobile commerce.

It is fair to say that it’s just a natural step from e-commerce (since at some level there are practically the same); however, it once again highlights the almost compulsory business adaptation to Omni channels.

What exactly is m-commerce?

M-commerce, also known as mobile commerce, is nothing else than e-commerce through a cellphone. Just in case you didn't know, e-commerce is the type of commercial transaction that takes place in the virtual environment.

In other words, the entire purchase journey is carried out online: from product selection to payment. In e-commerce, the only step that remains similar to physical commerce is logistics. Since, for the products to reach the buyer, it is necessary to transport them from one place to another.

And as technologies are increasing towards smartphones. We can highlight that the experience promoted by e-commerce through the use of cell phones optimizes the purchase and sale process.

Advantages

Mobility

Regardless of where a person is, through m-commerce, they can find and discover new products quickly and affordably. This causes more items from your store to be consumed, as the customer's time will be optimized.

Practicality

The practicality of m-commerce is another benefit that leverages the power of this type of business. Without much effort, the customer can consult the price of a product in different stores and assess the logistics and payment conditions, which facilitates consumption.

Positive customer experience

The consumer experience is one of the most determining factors for the success of m-commerce. That's because, in addition to the product, the customer engages when he finds a brand that offers the necessary assistance, clarity of information, and security throughout the acquisition process.

That’s a wrap

Commonly, online stores that want to achieve effective sales through mobile devices must build pages with responsive layouts that easily adapt to all screen sizes and can be accessed by smartphones and tablets, ensuring a good visualization of all the information arranged.

M-commerce also allows e-commerce to analyze the purchase journey of potential customers, which makes offers more effective and increases brand authority until the final purchase decision phase.

Zliide is designed as an app and is automatically part of your brand omnichannel if you become a partner. If you would like to understand more about Zliide self-check-out or Delivery+, no need to be shy - book a meeting with us.